https://www.sunflowercommunicationspr.com/blog daily 0.75 2026-01-14 https://www.sunflowercommunicationspr.com/blog/17hats-black-friday-lifetime-membership monthly 0.5 2024-11-26 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/b57c74cd-1ef8-4031-99d1-343681491344/17hats-Black+Friday+2024.png Blog - Why I Chose 17hats for My Business (and Why You Should Take Advantage of Their Black Friday Sale!) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/creating-clear-error-free-social-media-posts monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1684350990007-2NP19LVJQ3SJGK0H97HN/creating+social+media+posts.png Blog - Creating Clear and Error-Free Social Media Posts: Top Tips for Effective Communication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/blog-post-digital-feature-aspiring-principals-uncc monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/55e29651-e5c8-4d92-9e34-67fcea156955/Guiding+Principals+digital+feature.png Blog - Writing a Digital Feature: Program Prepares Aspiring Principals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/blog-post-stay-productive-with-17hats monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1674576823365-KZUWFNBMXPMUQMGRL11G/17hats+booking+graphic.png Blog - Use 17hats to Stay Productive Even When You’re Sick - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/take-care-when-curating-content monthly 0.5 2022-08-24 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1661277350895-5GD6M1WELAZVS2HM5GAA/unsplash-image-377gw1wN0Ic.jpg Blog - Be Aware of What’s in Content You Share - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/blog-post-simple-communications-process monthly 0.5 2022-08-24 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/04b98f00-a122-4c0e-acee-8681bd084cba/No+Background++Mockup+-+Comms+Process+Cheatsheet.png Blog - Simplify Your Communications Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/blog-post-sunflower-communications-anniversary monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/55fb5065-975e-43cc-a10e-3de0f2e507d7/Sonja+Barisic+Sunflower+Communications.jpg Blog - Has it Been Two Years Already? Celebrating My Anniversary as an Independent Public Relations Practitioner - Make it stand out Photos by Karen Hibbard Photography. https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/605e0c48-2c35-4bf6-934a-8800586311b0/Sonja+sunflower+seed+packet.jpg Blog - Has it Been Two Years Already? Celebrating My Anniversary as an Independent Public Relations Practitioner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/ap-style-refresher monthly 0.5 2022-08-24 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/056246b4-04ed-40fa-8f31-d339ae8a869b/AP+Style+for+Communicators+Who+Need+a+Refresher.png Blog - AP Style for Communicators Who Need a Refresher - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/do-you-know-your-ap-style monthly 0.5 2022-08-24 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/cd3a3730-3844-455b-a97c-7cdb09343e9d/Webinar-Do+You+Know+Your+AP+Style.png Blog - Do You Know Your AP Style? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/blog-post-17hats-black-friday-sale monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/002a6aba-b5fe-4984-878d-8e8bb8c53280/17hats-BlackFriday-SM-1.png Blog - Control the Chaos with 17hats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/charlottesville-crisis-communications monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1635801722660-N122WACMB748MXD8AD24/typewriter-crisis+communications.jpg Blog - Crisis Communications Lessons from Charlottesville - Make it stand out Typewriter-Crisis Communications https://www.sunflowercommunicationspr.com/blog/enjoy-christmas-in-july-with-a-candy-cane-sushi-roll monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1626447696839-UHMZ42BN23PSXC6CJ8JZ/Candy+Cane+sushi+roll.jpeg Blog - Enjoy Christmas in July with a Candy Cane Sushi Roll - Make it stand out The Candy Cane, with crab meat, tuna, salmon and shrimp, is one of the specialty sushi rolls at YamaChen’s Sushi House in Suffolk. https://www.sunflowercommunicationspr.com/blog/challenge-yourself-to-create-content-for-yourself monthly 0.5 2021-07-14 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1626225909685-G73LDWCISD8NW3X1PRQT/sunflower_1461.jpg Blog - Challenge Yourself to Create Content for Yourself - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/0lualixx3wwv4rhkd850u072kyd511 monthly 0.5 2021-07-14 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1626098455738-Y6VPLO3L1QW6D6ELSTVA/unsplash-image-tVkdGtEe2C4.jpg Blog - One Interview Question You Should Always Ask Here’s an interview tip that I picked up in my early days as a reporter: The best way to end an interview for a story is to admit that no matter how prepared you are, you can’t possibly think of all the right questions to ask. When the interview feels like it’s naturally coming to a close, don’t say thank you and goodbye just yet. You still have one more important question to ask: “Is there anything you’d like to mention that I didn’t ask you about?” I always try to remember to end my interviews this way, whether I’m talking to a person for a story for a business magazine or a nonprofit newsletter, or an article for a company’s intranet site. More than half the time, the person will respond with, “Oh, yes. I wanted to mention … ” Sometimes they just want to reiterate a talking point; at other times, they may launch into an interesting anecdote. On multiple occasions, asking that final question has elicited information that made the story I ended up writing so much better. Another way — my favorite way, actually — to ask this question is “What wasn’t I smart enough to ask you about that you wanted to mention?” That version of the question usually elicits at least a chuckle from the person I’ve been interviewing. https://www.sunflowercommunicationspr.com/blog/ja184ik4e7ji4of69o0je4ljnvt198 monthly 0.5 2021-07-14 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1626223481965-5MVN9AMC8EBMN2AJ4C12/unsplash-image-p9EQ5Uqny5I.jpg Blog - What’s Effective vs. What’s New? - Beware Shiny Object Syndrome Seth Godin’s blog is full of gems, including this recent post about “What’s new?” A better question, according to Seth, is “What’s effective?” https://www.sunflowercommunicationspr.com/blog/meet-the-interns monthly 0.5 2021-07-10 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625917947288-AQ8CDWET1HRKFT2AQNZA/IMG_6021.jpeg Blog - Meet the Interns - Sunflower Communications is expanding! Meet our newest summer intern, Sid. This young man recently started hanging around our office, er, home. He’s quite friendly and inquisitive. He’s now staying with us in a foster situation. If things work out, he may be sticking around a long time. Here’s crossing our fingers that Sid will be happy and healthy — and get along with our number one intern, Orca, who’s been with us since November 2015. Hmm, maybe it’s time for a promotion? https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625918312706-GSENGPPEIDA0P6TVAAJO/sunflower_437.jpg Blog - Meet the Interns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/professional-development-with-prsa monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625763355475-SV5Y0XWWYROAUNIDK7YE/sunflower_217.jpg Blog - Professional Development with PRSA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/inverted-pyramids-and-martini-glasses-how-to-use-news-writing-for-your-nonprofitnbsp monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625776240247-07D2Z0G01F3HZPM283HI/unsplash-image-2ssSOO2pPK8.jpg Blog - Inverted Pyramids and Martini Glasses: How to Use News Writing for Your Nonprofit  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/theres-more-to-pr-than-media-relations monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625608291305-MI8SQSGMKL4RPNBWJ2JH/unsplash-image-r_ozTEle2vo.jpg Blog - There’s More to PR Than Media Relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/when-and-why-it-pays-to-hire-a-professional monthly 0.5 2021-07-06 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625528979982-S6O6BZ0YSI2TXXSJ7QHS/IMG_3396.jpeg Blog - When and Why It Pays to Hire a Professional https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625529000280-ZTARNBQDT0HR8VB2A6ZH/sunflower_262.jpg Blog - When and Why It Pays to Hire a Professional https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625529351483-EOEE5LVULZ2WAUBJ8KP2/F040E1D3-6F30-4F70-9FC0-CCF4DFD47F6D.jpg Blog - When and Why It Pays to Hire a Professional https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625530135393-Q6ED1S4S72AMK8VCXC0W/sunflower_1033.jpg Blog - When and Why It Pays to Hire a Professional https://www.sunflowercommunicationspr.com/blog/think-like-a-reporter-to-write-quickly-and-clearly monthly 0.5 2021-07-04 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625426127893-8BN3H15NANE5WUL7L5RX/Malvo+Trial-Sonja-1.jpg Blog - Think Like a Reporter to Write Quickly and Clearly When I was a reporter for The Associated Press, I often had to quickly file breaking news stories for online use. We were taught to think of online writing in terms of “microbursts” of news: Each sentence, each paragraph, should be a significant little explosion of information. While I rarely write under such intense deadline pressure any more, I find that many of the tricks for quickly writing short news stories are useful for other kinds of writing, such as blog posts and email newsletters. Here a few tips to help you write short stories quickly and clearly: In your notebook or in whatever app you used to make notes for your story, write: “What strikes me?” Then spend a few minutes absorbing the details and points you want to/must make in your story. Highlight, underline, circle, mark with asterisks, etc. Ask yourself: How would I tell the story to a friend in a conversation? Use simple, active sentences. Are you typing “and” or “but” or sentences that start with “There is” or “There are?” STOP. Look for a shorter, direct way to write that sentence. Avoid jargon. Use quotes sparingly. Make sure the quotes you do use are worth it. Do they illuminate what is being said in the story? Do they add a touch of color or personality? Be precise and direct. Write chronologically to help you be more efficient in your storytelling and help the reader understand your story. Be smart, be punchy and don’t belabor. Make a point and don’t make it again. Embrace lists and bullet points. They’re easy to read and you can get away with using incomplete sentences. https://www.sunflowercommunicationspr.com/blog/useful-blogs-for-communicators-and-creators monthly 0.5 2021-07-04 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625359555689-FE279RXRC7XTE3YR42AC/IMG_9872.JPG Blog - Useful Blogs for Communicators and Creators - Make it stand out I was so excited to run into Kivi Leroux Miller and Kristina Leroux of Nonprofit Marketing Guide at a reception at the Nonprofit Technology Conference in 2013, I am sure I acted like a giggling fangirl. They, however, couldn’t have been nicer and more gracious. https://www.sunflowercommunicationspr.com/blog/a-simple-process-for-thinking-about-and-planning-communications monthly 0.5 2021-07-03 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625263403031-V9YWQLMHDNXYDFFZ9CHX/Communication.png Blog - A Simple Process for Thinking About and Planning Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/make-time-for-maintenance-in-your-business monthly 0.5 2021-07-01 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625173013192-QC4YEATX4MZG7P2TL036/sunflower_73.jpg Blog - Make Time for Maintenance in Your Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/how-to-share-instagram-videos-in-mailchimp monthly 0.5 2021-06-30 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1625066044880-13I4ZWHGP795LAJSTOTF/Play+Icon+Blog+Post.png Blog - How to Share Instagram Videos in MailChimp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/tools-for-freelancers-and-independent-practitioners monthly 0.5 2021-11-08 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624982017124-AIP4C4KV2NOZ19PRB0O9/unsplash-image-s8OO2-t-HmQ.jpg Blog - Tools for Freelancers and Independent Practitioners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/what-pr-people-do-that-drives-journalists-away monthly 0.5 2021-06-28 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624901219940-IV0SZWZZDS5HVWBL4K91/unsplash-image-k_Am9hKISLM.jpg Blog - What PR People Do That Drives Journalists Away I left full-time journalism back in 2008, but some things about the profession haven’t changed that much. In reading Cision’s 2021 Global State of the Media report, I came across a list of journalists’ pet peeves that sounded very much like gripes I heard and made a lot back in my newsroom days. According to the report, based on a survey of more than 2,700 journalists in 15 countries from Feb.1-March 1, 2021, here are the behaviors that would make today’s journalists block a PR person or put them on their “do not call” list: Spamming with irrelevant pitches, 73% Following up repeatedly, 51.7% Providing inaccurate or unsourced information, 51.3% Making pitches that sound like marketing brochures, 50.6% Dodging inquiries/lack of transparency, 46.1% Failing to respond the same day/within deadline, 29% Breaking embargoes, 23.5% Canceling at the last minute, 23.5% How many of these things do you do when dealing with reporters? Avoid these actions if you want to preserve your trustworthiness as a source. https://www.sunflowercommunicationspr.com/blog/make-your-presentations-easy-on-the-eyes monthly 0.5 2021-07-04 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624845772714-F4JGEA14CKT5SH1YQSI3/unsplash-image-sUXXO3xPBYo.jpg Blog - Make Your Presentations Easy on the Eyes So They’ll be Easier to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/make-your-writing-stand-out-with-images-that-pop monthly 0.5 2021-06-26 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624735624013-5E92ZJRZYFWSFZ059FAX/IMG_5037.jpeg Blog - Make Your Photos Count So Your Writing Stands Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/how-to-get-started-with-a-pr-plan monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624626508169-4L69CWHGIDQJ956VHIOG/sunflower_1054.jpg Blog - How to Get Started with a PR Plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/the-joy-of-renewing-your-apr monthly 0.5 2021-11-08 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624557096600-40O48QPOFANKS31S2LRG/sunflower_1091.jpg Blog - The Professional Joy of Renewing Your APR I received an email today that made me blush with professional pride. It began: “Dear Sonja, I am pleased to tell you that your renewal has been approved.” Earlier this week, I had applied to the Public Relations Society of America to renew my Accreditation in Public Relations, a distinction I earned in 2015. I previously wrote about why it’s worth bothering to earn the APR. The APR recognizes public relations practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. To keep the credential, APRs must apply for renewal every three years by demonstrating how we have committed to learning through continuing education, serving as a volunteer or engaging in other professional development activities. The renewal process is a good time to reflect on what you’ve done over the last few years to keep your public relations skills sharp — and to be proud of your commitment. What continuing education programs or conferences did you attend? Did you make any presentations or speeches related to the practice of public relations? What PR leadership positions did you hold? Did you win any public relations awards? Here’s looking forward to three more years of continuing education, professional development and more! https://www.sunflowercommunicationspr.com/blog/productivity-tips-for-independent-practitioners monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624496180228-7OQW7PH2ET63LG6C1RI5/sunflower_226.jpg Blog - Productivity Tips for Independent Practitioners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/apply-elmore-leonards-10-rules-for-writers monthly 0.5 2021-06-23 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624395503853-CEH0O8UV1HI7SIH1SPA9/sunflower_70.jpg Blog - Apply Elmore Leonard’s 10 Rules for Writers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/nonprofit-spotlight-evms-student-inspired-by-grandmother-to-study-medicine monthly 0.5 2021-06-21 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1607616006402-36S8NF3975DOIVIESOWS/Nonprofit+Spotlight.png Blog - Higher Ed Spotlight: Grandmother Inspires EVMS Student to Pursue Medicine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/work-with-your-hands-to-be-a-better-writer monthly 0.5 2021-06-21 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624209728087-NOS6MBWSG6YYS5UH8S69/IMG_5670.jpeg Blog - Work with Your Hands to be a Better Writer https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624209834607-Q1MQ2VGBNI3Q7XXQ04XM/IMG_5701.jpeg Blog - Work with Your Hands to be a Better Writer https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624209738027-AELKGO54EGNTNNHIOL91/IMG_5887.jpeg Blog - Work with Your Hands to be a Better Writer https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624209731088-3675Q3H2OID5BKC2E6M5/IMG_5889.jpeg Blog - Work with Your Hands to be a Better Writer https://www.sunflowercommunicationspr.com/blog/my-productive-home-office-set-up monthly 0.5 2021-06-19 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1623963950953-NGFOHPI8XYT7Y7C8Z9JT/sunflower_141.jpg Blog - My Productive Home Office Set-up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1623962639766-1QFR5CAMSY76T7HWQTXD/IMG_4656.jpeg Blog - My Productive Home Office Set-up - Make it stand out Leather Mousepad This large, elegant mouse pad was a gift from a client, Leather By Dragonfly. It’s not currently available for sale. I loved using it on the small dining table that had served as my desk for years. It looks even better on my new white sit/stand desk. https://www.sunflowercommunicationspr.com/blog/higher-ed-spotlight-unc-charlotte-lays-foundation-for-students-to-succeed monthly 0.5 2021-06-18 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624029136355-N718TG62S90RX3GAZ33K/Screen+Shot+2021-06-18+at+10.52.28+AM.png Blog - Higher Ed Spotlight: UNC Charlotte Lays Foundation for Students to Succeed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/stop-using-meaningless-quotes monthly 0.5 2021-06-17 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1623942506635-CD4C0SWFXC072F4TA9Q4/unsplash-image-j9JoYpaJH3A.jpg Blog - Stop Using Meaningless Quotes When I was asked to help present a webinar on pitfalls to avoid in public relations writing, I knew immediately that I wanted to talk about bullshit. As in the kind of bullshit quotes that unfortunately are too common in news releases. How many times have you seen (or written) a quote like this: "We are so excited to announce a unique partnership that will innovate efficient technologies and synergize dynamic e-commerce, enabling 24/365 e-tailers to utilize impactful systems to scale up distributed solutions while embracing mission-critical initiatives." * Don’t lard your writing with BS that is full of jargon and dances around the meaning. Journalists can spot inauthentic quotes. So can your other readers, such as customers checking out your website. Don’t alienate them. If your CEO really wants to be quoted, use their real words — if they’re meaningful. Or, write a meaningful quote for them and get their approval to use in your news release. Remember, quotes should illuminate or support your main point. They shouldn’t leave readers feeling confused. Another tip: You don’t always need a direct quote. Really. It’s perfectly OK — and often preferable — to paraphrase for clarity. A Simple Test Here’s an easy test to help you determine whether a quote is worth including in your news release, blog post or other communications: What happens if you remove the quote? Does that action have any impact? Are you now missing a key point or an interesting anecdote that makes the news release easier to read? If removing the quote has no impact, leave it out. If you really need to include the quote (say, perhaps, your boss insists), rework it until it matters. If removing the quote has no impact, and you’re under no pressure to include it, then leave it out. Your news release will be better for the omission. What are your tips for improving quotes in news releases? Please comment below and help out your public relations and marketing colleagues. *An actual quote I pulled from a press release. I did not write it. https://www.sunflowercommunicationspr.com/blog/how-to-proofread-your-work-without-frustration monthly 0.5 2021-06-16 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1623878790351-JVUYWCZU83W7ARBXY1TW/IMG_5874.jpg Blog - How to Proofread Your Work Without Frustration - Make it stand out Don’t let typos distract from the professionalism of your work. https://www.sunflowercommunicationspr.com/blog/how-to-make-donors-feel-the-love monthly 0.5 2021-06-15 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1619744559060-0RTKF1IA1IS40PYOZZ63/No+Background+Multi+Mockups.png Blog - How to Make Donors Feel the Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/its-ok-to-say-no-at-work monthly 0.5 2021-06-14 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1623678602397-0WI7NKLWWUNGHOIHR1D1/unsplash-image-vFWEy4x5PPg.jpg Blog - It’s OK to Say “No” at Work - The boss was unhappy with me. I had pushed aside my own deadline-driven work to help a colleague who was in a jam. To my mind, I had done exactly what she had requested. I had fixed her problem and moved on. But apparently I had made her uncomfortable because I wasn’t upbeat enough when I did the work. My boss told me it wasn’t enough to do the work; I needed to be happy about it. I explained it was hard to be happy when I was frequently being asked to drop my work to handle coworkers’ problems (often created by their lack of organization, bu that’s another issue). I suggested that next time, to avoid inadvertently hurting anyone’s feelings, I would politely say “no” to last-minute requests and, when possible, schedule time later to take care of them. He told me that wasn’t an option. It was my job to be available whenever anyone needed me. In hindsight, I should have noticed the huge red flag that was whipping around right that in front me. To keep on top of my own duties, I found myself working more and more during my lunch breaks and taking more and more work home with me. In that situation, eventually you or work will suffer. Maybe both will. When you work in an organization, of course it’s important to be collegial and help teammates in need. But the ability to say “no” is crucial. It’s nearly impossible to complete your own work if you are expected to always put others’ needs above your own. A few suggestions for politely saying “no” at work: Say “no” and briefly explain why. Giving a reason that you can’t comply with a request may help the person understand that it’s nothing personal; you’re just busy at the moment. Mustering a smile, as I discovered, as you say this can’t hurt. Just be sure to make it a genuine smile. Be flexible and propose an alternative. Unless the situation is a true emergency, explain that you don’t have time to handle the request immediately but that you likely will have time tomorrow (or whenever works for your schedule). If the person can’t wait, they may go ahead and find someone else to help. You may even be able to suggest someone else who might be available to pitch in. If they can wait for you to do it later, then it really wasn’t an emergency, was it? Show gratitude and empathy. Thank the person for thinking of you when they need something done. Then firmly, but nicely, explain that your plate is full at the moment while acknowledging how busy they are, too. Of course, if you’re not the boss, you can’t always say “no,” so you have to be prepared to take on tasks that are inconvenient. However, if your work situation never allows you say “no,” it may be time to reconsider your job options. Otherwise, you’ll have to somehow learn to live with never getting your own work done to your satisfaction. https://www.sunflowercommunicationspr.com/blog/celebrating-clients-with-swagger monthly 0.5 2021-06-13 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1623607241103-RK1D49RPP1W9PPOPOU65/SWAGGER+article++2021-06-13.png Blog - Celebrating Clients with Swagger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sunflowercommunicationspr.com/blog/nonprofit-spotlight monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1616698269330-2CET5EWL1R7HSG4HU7UU/unsplash-image-xiiUq3BtlNc.jpg Blog - Nonprofit Spotlight: New Director of Glennan Center for Geriatrics and Gerontology - For the new director of the Glennan Center for Geriatrics and Gerontology at Eastern Virginia Medical School, being part of a supportive community is vital. Dr. Marissa Galicia-Castillo grew up in Norfolk. She stayed in Hampton Roads to study medicine, complete her internship and residency in internal medicine, do a fellowship in geriatrics and to establish a distinguished career — all at EVMS. Read more about her in the latest issue of EVMS Magazine. https://www.sunflowercommunicationspr.com/blog/nonprofit-spotlight-lgbt-life-center-responds-to-pandemic monthly 0.5 2020-12-10 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1607615164846-LY0PM5UXBPVTJMJ3QT8R/Nonprofit+Spotlight.png Blog - Nonprofit Spotlight: LGBT Life Center Responds to Pandemic with Community Foundation Support Born more than three decades ago out of the HIV crisis, LGBT Life Center found itself adapting this year to help people through another pandemic. In the time of COVID-19, the organization has had to amp up its emergency services. Two grants from Hampton Roads Community Foundation enabled the Center to feed hungry clients and serve more people needing mental health support. “If you don’t have enough food, that is your main priority, it’s not taking the medicines,” says Client Services Manager Doris McNeill. I had the privilege of interviewing McNeill and others who do such outstanding work for LGBT Life Center and writing a story for the fall/winter 2020 issue of the Foundation’s Good Tidings newsletter. You can read it on the Foundation’s website. https://www.sunflowercommunicationspr.com/blog/3-ways-to-get-your-story-to-the-media monthly 0.5 2020-10-28 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1603046329392-KCLMJXS2AM7UM72ADV3P/Typewriter Blog - 3+ Ways to Get Your Story to the Media Whether you are a nonprofit or a small business, getting the public to pay attention to you can help you bring in donations or make sales. In my experience as a journalist and a public relations pro, I’ve found the best way to get the media to cover you is to tell interesting, impactful stories. Here are some recommendations for finding stories worth telling, connecting with reporters and building your own media empire using your website and social media. https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1603046041766-XXL7S9HJXC21XRDZOSVO/Bad%2Bpersonalization.jpg Blog - 3+ Ways to Get Your Story to the Media https://www.sunflowercommunicationspr.com/blog/nonprofit-spotlight-foundations-team-to-enhance-chesapeake-bay-oyster-restoration monthly 0.5 2020-10-28 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1599662719581-UL312HP9W3X53DRMJ45M/oyster%2Bbarge.jpg Blog - Nonprofit Spotlight: Foundations Team to Enhance Chesapeake Bay Oyster Restoration The Chesapeake Bay Foundation’s Prudence H. and Louis F. Ryan Mobile Oyster Restoration Facility, at its home base at the Brock Environmental Center in Virginia Beach, on the banks of the Lynnhaven River. (March 26, 2020) https://www.sunflowercommunicationspr.com/blog/is-ap-style-still-relevant monthly 0.5 2020-10-28 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1592679964324-X6VCT2FLWPZ5DNMI83S5/dinosaur Blog - Is AP Style Still Relevant? https://www.sunflowercommunicationspr.com/blog/med-students-provide-healthcare-to-people-in-need monthly 0.5 2020-10-28 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1592926161108-A638A03KL4CUOF3WFEKH/Thomas+Stokes.jpeg Blog - Nonprofit Spotlight: Meeting Thomas as Students Provide Healthcare to People in Need Thomas Stokes with his bicycle outside the EVMS Street Health clinic at Freemason Baptist Church on Jan. 25, 2020. https://www.sunflowercommunicationspr.com/blog/learn-top-10-pitfalls-to-avoid-in-pr-writing monthly 0.5 2020-10-28 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1590161886737-9XTCQSQ8NG24W6Z4CWP0/PRSA%252BWebinar%252Bgraphic.jpg Blog - Learn Top 10 Pitfalls to Avoid in PR Writing UPDATE: Thanks to everyone who took part in the webinar on "Top 10 Pitfalls in PR Writing." We had a great turnout! If you missed it (or want to relive it), you can find the slides on the website of the Hampton Roads chapter of the Public Relations Society of America. ————— Nealy Gihan of Purple Inked and I will present a free webinar on Wednesday, June 17, from noon-1 p.m. about pitfalls to avoid in your writing to get the attention your messaging deserves. Nealy and I will discuss issues such as writing too long, using meaningless quotes, not using storytelling — and more. This free Zoom session is being brought to you by the Public Relations Society of America-Hampton Roads chapter. It’s open to all PRSA Hampton Roads member as well as non-members. All attendees are asked to register. You’ll receive an email confirmation with the meeting number and password. Nealy is amazing. She serves as senior communications and marketing specialist for Norfolk Redevelopment and Housing Authority. She also runs Purple Inked, which helps authors, individuals and businesses craft words that move, motivate and influence. I’m not sure I’d be brave enough to do this webinar without her. 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I began my career reporting for The Associated Press, covering the military, business, politics, travel, the arts and more for 18 years. The personal stories are the ones I always liked best. Then I transitioned to public relations, focusing on nonprofit marketing communications. I believe in the power of nonprofits to change the world. And I’m passionate about helping nonprofits grow their abilities and their donations through the power of storytelling. I also spent many years reviewing restaurants for the Norfolk, Virginia, newspaper. As an accredited public relations pro, I’m very involved with the Public Relations Society of America. I’m a past president of the Hampton Roads Virginia chapter and spent three years as treasurer of PRSA’s Mid-Atlantic District. In 2024, I became a regional representative for PRSA, acting as a liaison between the national organization, PRSA’s Mid-Atlantic, Southeast and Sunshine (Florida) districts and the 28 chapters within those districts. https://www.sunflowercommunicationspr.com/services daily 0.75 2021-11-03 https://www.sunflowercommunicationspr.com/contact-sonja daily 0.75 2022-10-07 https://www.sunflowercommunicationspr.com/home daily 1.0 2023-08-25 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1635796001782-4JKWHTDHUE1RJ73KSMXR/Unknown.jpg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1635796073994-946548ROP5KI3CQN3IS6/Dragonfly-Logo-Black_600_600.jpg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1624395503853-CEH0O8UV1HI7SIH1SPA9/sunflower_70.jpg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1636042708454-LTYHUYVQ9GUGQZDA076B/sunflower_411.jpg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1636042799221-2NQCDX70IJT55AZBT1TF/sunflower_178.jpg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1638538061150-LEPT903SBITD9SNZ1E0D/logo-sparknonprofit.jpg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1639145198342-PKJTO569EFUF72CI9MPK/images.jpeg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1658178739216-5ZWKYMIAA82IT0HHMQZ3/Edmarc.jpg Home https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1632360938350-E24KAQK8ZX2M52HHWPNC/sunflower_1398.jpg Home - Welcome. I’m so glad you’re here! Are you ready to blossom through storytelling? Sonja Barisic, writer and public relations pro doing what she loves: writing and drinking coffee. https://www.sunflowercommunicationspr.com/privacy-policy daily 0.75 2020-05-15 https://www.sunflowercommunicationspr.com/resources daily 0.75 2022-05-09 https://images.squarespace-cdn.com/content/v1/5e826b70d4dbaf107ee87831/1602788439349-LJXPY40GE5ZX77EI8IA6/sunflower_159.jpg Resources - BOOK A FREE CONSULTATION I'd love to help your organization! 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