How many of these behaviors do you engage in when dealing with reporters? Here are actions to avoid if you want to preserve your trustworthiness as a source and get your stories covered.

Patrick and Michelle Melchior are the talented duo behind Leather By Dragonfly. I am delighted to work with them on their marketing communications. They are hardworking and humble. They also have swagger — or rather, SWAGGER. They recently were profiled in SWAGGER, North America’s premier digital-first modern men’s luxury lifestyle publication.

The best way to get the media to cover you is to tell interesting, impactful stories. Here are some recommendations for finding stories worth telling, connecting with reporters and building your own media empire using your website and social media.