What’s Effective vs. What’s New?
Beware Shiny Object Syndrome
Seth Godin’s blog is full of gems, including this recent post about “What’s new?”
A better question, according to Seth, is “What’s effective?”
“The technology keeps changing, but connection and trust are what still work. Ideas that spread, win. Ideas that stick are worth even more. You can race to be first on a new platform, but it’s far better to be the voice that we would miss if you weren’t there.”
When it comes to writing and marketing communications, It’s easy to keep chasing after the thrill of the new. Don’t let that get in the way of telling a good story.